Peking Duck to go public

By Ryan Beers

Yesterday, China Quanjude (Group) Co. (famous for their Peking Duck restaurants) announced that they were going to raise US$50 million through an initial public offering in Shenzhen!

The Shenzhen Daily reported:

¡°Quanjude, which owns nine restaurants and franchises and another 61 outlets with its brand, plans to use the IPO proceeds to renovate its stores, expand its network and update its logistics systems.¡±

I know that it is simply a company, selling a product, and going public ¨C but it just seems so humorous! It made it to the front page of Shenzhen Daily, so clearly I¡¯m not the only one who thought so!

3 Comment

  • 1.joan  |  September 28, 2007, 5:50 pm

    aha.... Quanjude ducks, very delicious
    I cannot hold myself now.
    Are you ready?

  • 2. Kelvin  |  October 3, 2007, 12:53 am

    Hhmmm a peking duck IPO? That's hilarious news to me, and definitely bad news to the ducks that will get eaten with the expansion that will be sure to come from the IPO funds. Poor (but YUMMY!) peking ducks.

    Thanks for the bit of news.


  • 3. Rena  |  October 8, 2007, 10:10 am

    To Beijing people, Quanjude is not only a company, nor some restaurants. It is a symbol of the traditional culture of Beijng.

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